“The great automotive companies of the future will be those that implement leading-edge customer service programs today. The obituaries will be written about those companies that do not.”

-- Patrick Davis

Selling Vehicles:
From Beginning to End

In this session, participants will explore the basics of selling necessary to become successful in the automotive industry. Using interactive exercises, this practical, “how to” workshop is designed to enable salespeople to increase their skill level. Attendees will discover the correct techniques to use when overcoming objections, to employ non-confrontational selling principles, and how to influence others in a positive way. Participants will also learn how to:

 Greet prospects professionally
 Qualify prospects quickly
 Vehicle presentation
 Insure a demonstration drive
 Use trial closes
 Write up the sale/lease
 Closing techniques

Selling People:
The Only Place to Start

This training session is designed to teach salespeople the importance of building relationships for networking, referrals, and resales. Using exercises and methods taken from Patrick Davis’ best selling book Selling Cars: The Handbook of the Professional, participants will explore several innovative ways to develop relationships that last. In addition, they will discover the step-by-step process that successful people in sales use in relationship building. Attendees will also learn:

 To develop a personal plan
 Determine different personalities
 How to influence others
 Leading edge communication skills
 How to build a profit network
 To understand themselves

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