“Most people say that a salesperson must have basic skills and product knowledge– maybe they are right. I have found that most sales are made by creative salespeople that really care about their customer’s welfare”.

-- Patrick Davis

Typically, salespeople find these sessions to be most interesting and informative. Participants are taught to demonstrate their vehicles as a professional would present them.

But, don’t be fooled by the fact that these sessions are fun. This is where the salesperson learns to nurture the prospect’s buying motives while appealing to his sense of performance, reliability, economy, luxury, utility, safety and style. Your sales team will learn how to:

* Select the right vehicle
* Build customer excitement
* Maintain control of the sales process
* Establish a fluid motion with the prospect
* Explain features and benefits
* Give “mental ownership” to the customer
* Lead the prospects step-by-step through the “demo ride”
* Non-confrontational selling
* Three trial closes

All Participants in Patrick Davis’ training program will receive a copy of his best selling book, Selling Cars: The Handbook of the Professional which will enable them to use the “Coach-in-a-Pocket” training system.
 

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